Thank you for your interest in advertising with RootsChat.com

RootsChat.com is a vibrant community of people who freely help each other with their family history. Since its launch in 2003, it has grown strongly both in size (with 5.5 million postings) and worldwide membership. RootsChat.com is the largest free family history forum site in the United Kingdom.

RootsChat.com has over 2 million pageviews and quarter of a million unique visitors per month. Age demographic 18-34 12%, 35-64 40%, 65+ 35%. The male to female ratio is 1:1.2. Returning visitors account for 54% of the pageviews. The site has a total of 242,054 registered members. You can gain an indication of world ranking on Alexa.com (an Amazon.com company).

RootsChat.com displays IAB approved ad unit types and size as given on the Interactive Advertising Bureau website. The main ad units are:

  • Super Leaderboard: 970 x 90
  • Leaderboard: 728 x 90

Unique advertising solutions can also be developed for different ad unit sizes for direct advertisers and sponsors, including:

  • Board description
  • Forum competitions and sponsored prizes
  • Wallpaper
  • Custom boards
  • Custom board redirects

There are two options to start advertising with RootsChat.com:

Google Adwords: You want your ads on straight away, and test advert performance.

  • Sign In to your Google AdWords account.
  • Click on the Tools and Analysis drop-down menu and choose Display Planner
  • Click on 'Show only estimates for my targetting criteria'
  • Enter RootsChat.com in the 'Enter criteria' box, click Get estimates and available inventory will appear.
  • Select 'Add to ad group', then under 'Filters' choose your ad sizes and then click Save to account drop-down menu and select "My placement ideas"
  • Choose a campaign and ad group where you'd like to add your placements and click Save and continue
  • To get more help, see the Google Adwords page: Plan your Display Network campaigns and also the Video on Youtube

Direct Advertising and Sponsorship: You have a higher monthly ad budget, and wish to display cost effective adverts on the basis of the number of impressions.

  • Impression based (CPM), building brand awareness over a campaign period
  • Monitor ads for ad perfomance throughout your campaign
  • Target based on geography and demographic
  • Limit on number of impressions per visitor
  • Optimize ads automatically to show your best performing ads more often
  • Multiple ad creatives per campaign
  • Deliver impressions as fast as possible or spread over campaign length

To start advertising typically, you would send us images of your ads in Leaderboard or Super Leaderboard format, the destination URLs for each ad, and the number of impressions over a campaign period.

To begin your ad campaign, please contact netAerial.com Ltd or use the red 'Contact Support' button at the foot of the page with the subject line 'Direct Advertising'.

RootsChat is a Registered Trademark. netAerial.com Ltd, Europa House, Barcroft Street, Bury, Lancashire, BL9 5BT. Registered in England and Wales. Company No 5024259. United Kingdom.