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Thanks for the references which I have now looked up.  All very interesting!  In the May 1931 article, one of the toastmasters was A. McGeorge, which also happens to be the surname of Eric Day's bride - May McGeorge - so it is quite likely her brother, Arthur McGeorge.

Another question I have, in the same newspaper on 6 October 1931 there is an advert for a gramophone recital "to be held by Mr Eric Day assisted by Miss May McGeorge (soprano)", but this was 2 years after they were married.  It seems strange to refer to one's wife with her maiden name and the title Miss, or was this part of being a member of the "brotherhood"?

So sorry  .  Seems I missed out a crucial sentence in my request for information!   The wording on the newspaper cutting actually reads

"Mr Eric Day, brother of Haydn Day, was honoured with an arch of crooks from fellow Druids on the occasion of his wedding at Luton to Miss M. W. McGeorge, who is a vocalist". 

Any information as to what this may be referring to would be very useful.  Who were these "Druids"? 

Many thanks.

Just picked up your post from last May.  What I can now say is that before the First World War, Arthur's music business was in Chapel Street, Luton.  After the war, his business grew rapidly and he moved into 41 George Street, which he initially shared with a dentist (Bertram Pannell), and subsequently Fleming Reid & Company, a wool repository.  Between 1920 and 1922 he put in plans for shop alterations for 41, 43 and 45 George Street, as he now owned all three properties.  From a survey done of the shop in 1928, it sounded huge, and even included a room for "public worship"!  As well as pianos, including those from other manufacturers, he also sold other instruments and gramophones.  From around 1930, when his sons, Haydn and Eric - both talented musicians in their own right - helped in the running of the business, Arthur also began to sell radios.  All of these buildings were demolished for some reason in September 1937, after which Arthur moved his business to 15-17 Upper George Street where it remained until its closure around 1953.

Hope this is interesting for you!

So sorry to hear the sad news.  Many thanks for updating me.