The program "Fake Britain" is running a new series at the moment, so it's understandable that you're concerned about picking up something that is not genuine.
It's best sticking with established companies that have physical premises that display their company name, and their postal address. If you are looking, however, at ebay or the amazon marketplace (and the retailer is not amazon) then it can be a little more challenging.
It's often easier to not go for a new item, but to search specifically for an used (second hand) item. The other option is to purposefully look for something which is not the original, but for one that is said to be of the same specification (and it says so quite clearly 'compatible'), from a reputable established company.
If however you do go for an new original then it may be difficult. The images, and the reputation of a seller may give you an indication, but until you receive an item then you won't really know. If you do receive an item, and you suspect that it is not genuine, then go to your local Trading Standards office for advice.
In addition, if you want to be reassured of its electrical safety, see if a local electrical testing company will do a PAT test for you (Portable Appliance Test).
The short answer is, I search for second hand items if it plugs into the mains.
Trystan