Cycle Race - anyone know where?

[arthurk]

Just had another look at this one, and in particular the building on the far left, which from its sign is clearly a pub.

We can see the end of the sign - "& STOUTS" - and before that is likely to be something like ALES. What I was wondering was whether the colour and style of the sign might point to a particular brewery, and since they are often regional, a part of the country.

The original photo is rather faded and I tweaked it to try to get the colour of the bus (Reply #8 above); the sign might be dark green with gold letters, but that's not certain. What is certain is that the letters appear to be 3-dimensional, not just painted, and that the last word is STOUTS. This might be a clue - from looking online, it seems that a lot of pub/brewery signs have just STOUT (with no 'S' on the end).

So, with that information, is it possible to work out which brewery it might have been?

[arthurk]

A brief update:

One possibility might be a sign from the Kimberley Brewery in Nottinghamshire, and looking in that area I found an interesting picture of High Street, Alfreton:

https://www.francisfrith.com/alfreton/alfreton-high-street-c1955_a199017

The buildings are of a similar scale and style, and there's even a similar curve in the road. However, on balance I don't think this is it as the buildings aren't quite identical, but it might inspire other ideas....

[DavidG02]

I tried concentrating on the jerseys as they are a team uniform and distinctive colours. Yet most searches bring up sponsor logos, which I dont see on these jumpers

I am also interested in the signage at the curve of the street (background)

[Ruskie]

I remember this old thread from a couple of years ago. 

A couple of observations:
Under the back window of the bus, is there a word starting with an S and ending with a D? Second letter may be an I?

Those riders all look dark of hair and dark of skin to me, or is it due to shading or old colour in old photo?

I can’t offer a suggestion of location, but to me that could be a high street anywhere, even a London suburb.  Sorry that is no help whatsoever.

[barryd]

No recognition of the place but two comments.

What is that white plinth to the left of the Dewhurst Store ?

Am I seeing a Navy Cut tobacco poster sort of behind the motor cyclist with no crash helmet ? 

[barryd]

Can we eliminate County Durham?  Not many or any caps worn by the men.

[Ruskie]

Would cyclists have worn helmets back then? I have no idea - just curious. 

Good observation about lack of caps. 

[KGarrad]

Cycle helmets, in racing, only became compulsory in 2003.
Before then few cyclists wore helmets, as the weight was a distinct disadvantage.
The lightweight, plastic, helmet was invented in 1975.

Cycling nations, such as Netherlands, Belgium, France and China still don't make the use of helmets compulsory.
And I have never worn one!

[BumbleB]

Prior to plastic helmets, racing cyclists usually wore leather helmets.