And from this website:
https://www.europese-bibliotheek.nl/en/Books/Clacton-on-Sea_in_old_picture_postcards_volume_1/100-134010/Article/4"33. THE 'PRINCESS HELLENA', LITTLE HOLLAND. Licensed as 'The Beerhouse' in 1882. Plans for the future development of Little Holland, a small village sorne two miles to the east of Clacton-on-Sea, went ahead at the turn of the century. A map of the 'Presten Estate' in 1904 shows the proposed roads which included Kings Avenue, Kaisers Grove, and Kings Cliff. Probably when Greene, King & Sans taak over the little beer house, shown in the photograph, in 1883 from its previous owner, one Fleetwood Codd, they decided to maintain the regal note. There were two Princess Helenas. Princess Helena Victoria (1870-1948), a grand-daughter af Queen Victoria's, and Princess Helena (1846-1923) who was her mather and the fifth child of Queen Victoria. At the time this photo was taken, in 1905, Little Holland was all farmland except for a few agricultural cottages. In 1934 it was absorbed by Clacton and became Holland-on-Sea, A year later the 'Princess Helena' was pulled down and a large new Public House called 'The Roaring Donkey' replaced it. (Note spelling: 'Hellena' on sign-board.)"
