Whoever got the contract would have had to pay out lots of money to get it done and they would no doubt have charged us to look at it. Initially if it is only available by purchasing credits it is not just subscribers paying for it.
We were able to continue that Britain sub for some years after they stopped people from having it as a new subscription, most companies would have made us change then so I am not complaining. FindMyPast are giving a further reduction on the Pro sub upon renewal for those of us transferring from the Britain sub. I consider that the approx 60 pence a day I will pay for these subscription sites is not excessive. It is certainly a lot more convenient (and cheaper if you include bus travel or parking charges) than going to the library where I could view them free of charge.
