Any company can issue a press release and make whatever claim they like but we cannot judge whether such claims stand up to scrutiny without the independent process of peer review.
FALSE. Over the last few years thousands of new SNP markers have been found by Geno 2 project, etc. Many have no known significance as they are found in too few individuals but there are also many, like S530, that are more widespread. Other Company's results support the Scottish-centricness of S530 as you would know if you were familiar with Y-DNA SNP testing.
As there are so many SNPs that are being researched it is perfectly understandable that detailed studies of each is not yet done (or proabably ever will be). To make a statement saying initial results point to X is fine if it is of interest to the public, and also help the DNA testing community to find new volunteers. Common sense says that more detailed studies are best left to when we have more results.
It also seems rather silly to claim that a marker is "Scottish" when samples have only been collected from the British Isles and we therefore do not know if it is prevalent in other populations.
FALSE. S530 has been tested for in a wide range of people who originate from all over the world. It is a subgroup of the Western European P312 Haplogroup, separate to other groups like U106, etc, which we already know make up the majority of the British and European population. We know that the overwhelming majority of Europeans or Britains or anyone else do not have the S530 SNP. Of those that do, they are predominantly Scottish.
Even if a marker is found today in one population that is not proof that the marker arose in that same region over one thousand years ago.
And that is not what is claimed in the Press Release. It only says that the SNP was likely found in the Picts i.e., between 0 and 900 A.D. The Press release states that the marker is much older (3000 yrs) but doesn't state where its first occurrence was. As the Picts were a confederation of tribes it could have originally been brought in from England, Wales, Belgium, France, etc, by a small number of people before flourishing in Scotland and multiplying many times.
It is nothing but a PR exercise for the company who wish to get people to buy their test.
There is absolutely nothing wrong with DNA testing companies making press releases informing the public of developments. There should be more if anything!