Help identifying a shop in Lincoln circa 1923

[Geoff-E]

Shipstones was a Nottingham brewery by the way.

I believe it to be the shop that in 1919 was BLAZE & HOUSLEY - 111 Burton Road, Lincoln.

(I think I can - sort of - make out HOUSLEY)

It is now the Co-oP pharmacy http://www.instantstreetview.com/@53.239044,-0.54488,59.99h,-1.94p,1.38z

EDIT: Where did the young lad live? Somewhere local to there perhaps.

[bibliotaphist]

Is that the name on the small  board above the older man's head. It's above wines and spirits, looks like in capitals. Maybe ending LL or even GGLE. It looks like a publicans/off licence declaration as seller of alcohol.

Thank you medpat, you are right.

[Geoff-E]

I've found a 1914 advert saying that BLAZE and HOUSLEY were "sole agents for Uphill district for Whitbread's Ales and Stouts"

[bibliotaphist]

Shipstones was a Nottingham brewery by the way.

I believe it to be the shop that in 1919 was BLAZE & HOUSLEY - 111 Burton Road, Lincoln.

(I think I can - sort of - make out HOUSLEY)

It is now the Co-oP pharmacy http://www.instantstreetview.com/@53.239044,-0.54488,59.99h,-1.94p,1.38z

EDIT: Where did the young lad live? Somewhere local to there perhaps.

And thank you Geoff-E. That's inspired. Where can you make out Housley in the photo?

You could well be right. The shape of the door matches; the reflection of the roofline/chimney in the window could well match the row of houses opposite.

I'm intrigued how you made the connection to Blaze & Housley.

The lad in the photo lived on Mill Road and attended the school on Kingsley Street - literally both just around the corner from 111 Burton Road.

Edit

I've found a 1914 advert saying that BLAZE and HOUSLEY were "sole agents for Uphill district for Whitbread's Ales and Stouts"

Fantastic! Have you got a source for that please?

[ShaunJ]

There's a series of ads in the Lincoln papers in 1923 naming G W Housley as the proprietor of Blaze & Housley.

[Geoff-E]

I've found a 1914 advert saying that BLAZE and HOUSLEY were "sole agents for Uphill district for Whitbread's Ales and Stouts"

That was Lincolnshire Echo, 30 Nov 1914.

Then in the Echo 16 Dec 1932 -
"Herbert Everton, trading at 111, Burton-road. Lincoln, as a wine and spirit dealer, under the style of Blaze and Housley, attended at Lincoln Bankruptcy Court yesterday ..." Apparently, he took over the business in 1928
Another report (2 Nov 32) gives his name as Arthur Herbert EVERSON which I think is probably correct)

How did I come to the name? I thought I could make out the bottom halves of the letters of SLEY, so I consulted the 1919 Lincoln directory.  "Off licences" didn't work, but "Beer retailers" did.

As you say, Kingsley St is very close by http://www.instantstreetview.com/@53.239044,-0.54488,20.07h,-8.41p,1.38z

[bibliotaphist]

There's a series of ads in the Lincoln papers in 1923 naming G W Housley as the proprietor of Blaze & Housley.

How did I come to the name? I thought I could make out the bottom halves of the letters of SLEY, so I consulted the 1919 Lincoln directory.  "Off licences" didn't work, but "Beer retailers" did.

Both, thank you. Seriously impressive detective work. I thought this one was going to be much harder to solve.

[Ruskie]

Great result! 

[It's About Lincoln]

The shop is Whitton and Ashley, wine merchants.  183-4 High Street near the Central Station level crossing.  Building demolished in 1970 for the building of Wigford Way.