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Yes, thinking about it I have also seen plenty of those death notices with no mention of a cemetery.
Perhaps word got out literally more by word of mouth back in the day? 

https://www.chroniclelive.co.uk/news/history/gallery/how-whitley-bay-went-hamlet-21385109
As an aside, Did you know that Whitley Bay actually got it's name after an incident with a funeral mix up.  Apparently, the deceased was sent on train to Whitby instead of St Paul, Whitley.  Later people were asked via newspaper to vote on a new name for Whitley and Whitley Bay was chosen.

Yes, I did know that about Whitley/Whitley Bay. There are a couple of display panels at Whitley Bay Metro station, with some interesting facts and photos. One of them includes the story of the funeral mix-up!

The term 'New Whitley' was also used at one time... I have some relatives who were baptised in the mid-1800s, where the Christ Church records give New Whitley as the place of abode.

Many thanks to everyone for advice, information and ideas. 

But the thing that I can’t get my head round, is this...

I’m imagining myself in the 1940s and I’m arranging a funeral and putting a notice in the paper.

If ‘Cowpen Cemetery’ and ‘Blyth Cemetery’ are one and the same, and there is no other cemetery, then it doesn’t matter how I refer to it in the newsaper announcement.

But if my relative is going to be buried in Blyth Links Cemetery, I need to make sure the mourners go there, and not to Cowpen.

I know the British Newspaper Archive doesn’t always return search results that we know must exist, but when I type in ‘Blyth Links Cemetery’ there are only 5 results – one from the 1890s (and the article wasn’t about a funeral) and 4 from the 1980s and 90s, where funeral notices specified Blyth Links. Searching just for ‘Blyth Links’ just returns results about the general area/seafront and ‘seaside cemetery’ returns no results for the North of England.

So during the preceding decades, surely there must have been funeral announcements directing mourners to Blyth Links... but I can't find any! Unless, of course, it was referred to as something else entirely 

If that makes sense...!

Hoping someone familiar with Blyth might have an answer to this.

I have a couple of family members in my tree, who died in the 1940s and 1950s.

According to funeral announcements in the Blyth News and Shields Daily News, the burials were to be at 'Blyth Cemetery.'

Would this be Blyth Links Cemetery in Links Road?

I initially wondered whether 'Blyth Cemetery' might actually be Cowpen Cemetery, but after searching in the British Newspaper Archive for 'Blyth Cemetery' and for 'Cowpen Cemetery' it does seem as if these specific terms were used for two different places.

Do you think I am correct in that assumption... or was Cowpen Cemetery ever generally referred to as Blyth Cemetery?

Thank you!

I'm used to getting the occasional error messages (page not loading, can't display this hint etc) but for the last three or four days I would say these have become much, much more frequent.