" Morpeth Berween the Wars" by FC Moffatt and GC MacDonald. A locally produced small book in Morpeth Library contains a photo (or a printed photocopy of a photocopy) of PHEONIX HOTEL, dated 1920 and annotated (now Electricity Showroom)
The photo shows a three storey nedium sized building with 4 windows on 1st and 2nd storeys and a large nameboard between these two storeys showing
"NEW PHOENIX HOTEL" (note variation in spelling)
In the book a plan of north side of Bridge St 1914 shows these neighbouring establishments
Marshall Chemist, Black Bull Inn, Pheonix Hotel, Pringles, Shoes, Walton, Ladies Wear then Jennings Garage.
It seems that name of pub/yard changed name from "Old" to New" between 1881-1891
( 1871 5163-38-16 "Old Ph Yd- 1881 5114-38-13- Old Ph Yd)
(1891 4255-37-20 New Ph Yd- 1901 4832-63-17 New Ph Yd)
Then into modern times the "New " was dropped
Kelly's Directory of 1894 has it Alexander Hogg, New Pheonix Hotel.
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It is sited where you thought opposite the Chantry and slightly left.
The staff in the British Heart Foundation (Postcode NE61 1PQ) seem to know all about the building previously been the Phoenix Hotel,
They also added that the cellar was once used as the town mortuary !
Michael