Bit more on Gelling Bros - never having seen that name on Manx cards before, I did a little research in Manx Museum - the only match is Gelling Bros Chemists who operated before WW1 however the only year they advertised a Queens Prom address was in 1906 - their other shops were in Victoria Street and Broadway (mentioned in 1902 and 1907 trade directories) though an advert in 1906 states' both addresses Broadway and Queens Prom' had caustic soda for making soap was now in stock.
Thus the 'organ' card would appear to date from this period - they never advertised as photographers however only as chemists.
