My genealogical research has moved more to social history for each of my ancestors, trying to place them into the context of the time and place they lived to better understand their lives and challenges. Ths had led to a proposal for a PhD in socialnhistory (fingers crossed) and I find it far more rewarding and satisfying than just adding names to the tree.
Our ancestors were people, with complex lives and loves, interests and challenges. As almost all of mine were dirt poor or working class, there is very little from them directly. As most were from Liverpool, the modern city is unrecognisable from the one they lived, worked and died in. I know I can't reconstruct their specific lives beyond the events I can find records for, but by understanding what was happening in the city, what their surroundings looked like, what pressures they were suffering from at the time, I feel like they are becoming people again, and not just names on a chart. The poor "nobodies" of history are my personal heritage, and they are as important as the rich and famous. As fantastic as it is to break through that brick wall and confirm a missing ancestor on the tree, right now I'm getting so much satisfaction from working with maps, old architectural drawings and public health records.
It's a great alternative if you're stuck or getting fed up with trying to go backwards.