It's in Bedford town centre; where the Harpur centre shopping complex is now, which is in the old Bedford Modern school building.
Interestingly I have a Bedford in pictures book by Richard Wildman (our local historian) published 1995, it has a picture of Welch's cobblers at 2 Midland road with the same shop front. It was demolished in 1962.
If I had a scanner, I'd scanner in the morning, but I don't sorry... John